What are Accor Lobbies? This network brings together more than 40 unique brands — from legendary Raffles to accessible Ibis. Our team designs interiors based on the 'Lobby as a Neighborhood' philosophy, which transforms the classic lobby into a vibrant public space. In modern hotels, the reception can be combined with a bar or become a large-scale art object. We explore how Accor is de-standardizing the hospitality industry and what solutions we offer for your projects.
De-standardization: The End of Generic Desks
At Mama Shelter or 25hours Hotels, the reception may feature surfboards or vintage cassette tapes. Modern standards dictate that the welcome zone must spark a smile and a photo opportunity.
A lifestyle approach means functionality is hidden behind vibrant creativity. Desks from recycled scaffolding or bright plastic broadcast values of freedom and self-expression.
Premium Segment: Raffles and Fairmont
Fairmont represents classic elegance: noble metals and natural stone. The Digital Hub allows guests to receive service via a mobile app, turning the desk into a ceremonial arrival ritual.
Pullman hotels utilize 'Connectivity Lounges': desks with integrated charging, Wi-Fi 6E, and matte surfaces. The 'Queue-Free' system makes reception a greeting point, not a waiting zone.
Ecology and Planet 21
The Planet 21 program strictly bans toxic lacquers and PVC. All furniture components are designed to be dismountable for easy recycling. This allows a lobby's look to be changed over a single weekend.
We use certified materials: FSC timber, recycled aluminum, and hempcrete that meet ISO 14001, LEED, and BREEAM standards.
Digital Check-In: Mobile First
Contactless check-in via the ALL app provides guests with a digital key, bypassing the traditional desk. In this scenario, the reception's role shifts towards full concierge service and a greeting ceremony.
Tablets, NFC readers, and ritual welcome zones with aromatherapy are becoming new standards. We implement ASSA ABLOY and VingCard technologies for a seamless client experience.