Color is the fastest way to reach a guest's subconscious. Even before an administrator says 'Hello', the visitor's brain has already scanned the color scheme and delivered a verdict: is it safe here, is it expensive or cheap? In 2026, we utilize neuro-design to select shades that don't just look beautiful but solve specific business tasks.
The Neurobiology of Perception: Why It Matters
Every color triggers an instant chemical reaction. **Deep Blue** stimulates serotonin production, evoking a sense of calm and trust — which is why it dominates the banking sector. **Terracotta and Ochre** appeal to 'natural' origins, grounding the guest and relieving stress. We analyze your target audience's psychotype before proposing the final desk palette.
Metallic Accents: The Code of Success
Gold, Brass, Steel
Metallic luster is read by the brain as a sign of value. However, balance is crucial. An excess of gold can look aggressive. We recommend using 'satin' brass finishes to create an atmosphere of continuity and a warm welcome. Cold polished steel combined with dark gray stone is ideal for IT companies, communicating ideas of precision and the future.
