In 2026, flat screens no longer impress. To capture a guest's attention from the first second, we utilize anamorphic 3D content technology. It's an 'optical illusion' that makes a flat image look absolutely volumetric and extend beyond the screen boundaries. We examine how to design media facades within a lobby so that your brand literally 'leaps' toward the visitor, creating an unforgettable immersive experience.
Anamorphosis: The Magic of the Right Angle
The technology works on the 'forced perspective' effect. L-shaped or curved high-definition LED screens are ideal for this. Content is created for a specific 'Sweet Spot' vantage point, from where the guest sees a deep scene with floating objects. In 2026, this became a mandatory element for flagship offices in Moscow-City and Manhattan headquarters, turning an ordinary wall into an infinite space.
Technical Foundation: 4K, 8192Hz, and HDR
Hardware for Illusion
To prevent the 3D effect from 'falling apart', we use LED panels with a pixel pitch of less than 1.5mm and an 8192Hz refresh rate. This guarantees no flickering when filmed on a smartphone — a guest will definitely want to photograph and share this on social media. High brightness and deep black levels (OLED or MicroLED) allow for achieving a void effect from which digital objects emerge.
