For a private jet owner, time is the most valuable resource, and privacy is an unconditional requirement. Private jet terminals (FBOs) are exclusive clubs where design must whisper status, not shout it. The reception in such a space is an altar of personal service. We examine how to design an entrance area that meets the expectations of the Forbes list.
Bespoke Materials: Walnut, Leather, and Bronze
In designing private terminals, we move away from mass solutions. Only unique materials: American walnut Grade A+, hand-crafted Nappa leather, and cast bronze with proprietary patina. The reception desk is often designed as a unified whole with interior wall panels, creating a sense of a cocoon. Every hardware element — from handles to cable management — is made according to individual drawings, emphasizing the location's uniqueness.
The Psychology of Silent Luxury
The Aesthetic of Understatement
The FBO guest values the absence of unnecessary details. The administrator's desk must be maximally functional but visually concise. We hide all office equipment, phones, and screens in concealed power-operated niches. Only the material's perfect texture and perhaps one accent detail — like an antique vase or an AI sculpture — remain in sight. This creates the atmosphere of a private study, not an office.
