In a casino, there are no accidents. Every centimeter of the lobby is designed to immerse the guest in a trance state of excitement. We explore 'dopamine architecture': the absence of clocks and windows, the use of gold (symbol of winning) and deep red (color of arousal). The reception desk here is a gateway to a fairy tale. It must promise a luxurious life, even if you brought your last hundred dollars.
Gold and Mirrors
We use materials with high reflection coefficients. Glossy stone, polished brass, mirrors. Reflections multiply space and people, creating a sense of a crowd and celebration. The reception desk is often made of onyx with internal lighting to glow like a gold bar. This light attracts like moths, bypassing the rational brain.
Labyrinth of Luck
Navigation Without Exit
A casino lobby is designed so the entrance is wide and inviting, while the exit is unnoticeable. The desk shape directs the flow of guests deep into the gaming hall. We use curved lines (S-curves) that 'suck' the visitor in. Straight lines and dead ends are forbidden — energy must flow unimpeded to the roulette tables.
