The beauty and wellness industry sells not just services, but aesthetics. The reception here is a style showcase. In 2026, the welcome desk becomes a marketing center: from selling cosmetics to creating the perfect selfie backdrop for clients. We examine how to combine functionality and visual content in a single object.
Instagram-Ready: Light That Flatters the Guest
In a beauty salon, the lobby is a stage. We design the reception with 'Ring Light' illumination built directly into the facade or desk frame. This creates flawless light for a client's photo right after a procedure. A warm diode spectrum (2700K) with a high color rendering index makes skin tones look natural and attractive. If a guest takes a photo at your reception and posts it on social media, your marketing has worked 100%.
Retail Modules: The Desk as a Sales Point
Beauty on Display
Up to 30% of a salon's profit comes from retail sales. We build glass showcases with innovative individual bottle lighting into the reception. In 2026, 'smart shelves' with built-in tablets are popular, where guests can read ingredients and reviews while the administrator handles the payment. The desk stops being just a table and transforms into an effective retail terminal.
